端午假期广东稳居国内文旅市场“C位” 龙舟IP以赛促旅 Z世代与爷叔同乐

金羊网
Jun 22

羊城晚报全媒体记者 刘星彤2026年端午假期落下帷幕。从文旅市场消费来看,以“情绪价值”为导向的体验式热潮引爆市场。综合飞猪、去哪儿、同程、途牛、途家民宿及航旅纵横等平台发布的最新数据,这个假期,传统民俗深度体验、避暑“奔县”旅居及高品质酒旅融合消费成为几大核心亮点。作为传统龙舟文化的传承高地,广东凭借深厚的非遗底蕴与丰富的赛事活动,稳居国内文旅市场“C位”。全省酒店预订量同比增长超五成,广州、...

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