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　　中银国际发布研报称，首次覆盖蜜雪集团（02097），给予增持评级，主要考虑到：1）公司在茶饮市场一超多强，在咖啡市场也具备一定竞争力，整体来看在下沉市场竞争力显著，有望享受下沉市场增长红利；2）公司在出海领域布局全国领先，多地区共进，门店数量提升有望带来新增长点；3）公司持续发力供应链建设，维护加盟商生态，竞争壁垒厚，在市场冲击下有望守护自身优势；4）品牌IP建设有望同消费者产生情绪共鸣，构建情绪壁垒，同时IP热度不断上升，变现空间更大。

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