叮咚买菜发力新鲜方便菜 年销售额同比预增超85%

新浪科技
Yesterday

  新浪科技讯 6月23日晚间消息,叮咚买菜近期正式推出全新“新鲜方便菜”系列,目前已上线50余款产品,预计6月底将扩充至80-100款。

  官方披露数据,今年1-5月,叮咚买菜新鲜方便菜的销售额同比增长超70%,整体增速仍在持续提升,预计2026年全年新鲜方便菜销售额同比增长将超85%。

  据介绍,不同于市面上主流的-18℃深度冷冻预制菜,叮咚买菜的新鲜方便菜是专为家庭餐桌打造的短保冷藏型即烹半成品。该系列做到“当日生产、当日上架、鲜制鲜烹”,最大程度保留食材本身的口感、水分与营养,接近现买现做的生鲜级品质。  

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