由于私募股权机构给出的收购报价未能达到20亿美元的估值预期，可口可乐已正式搁置出售Costa咖啡的计划。

　　此次出售计划作罢后，这家饮料巨头如今将重心放在架构重组与运营优化上，以此提升旗下咖世家全渠道业务的盈利水平。各收购方出价均未达到可口可乐的估值目标，公司因此叫停Costa咖啡出售事宜。

　　可口可乐在2018年斥资超50亿美元收购了该咖啡连锁品牌。可口可乐放弃出售方案，转而整合Costa的各项业务，撤销旗下“全球创投事业部”，将Costa连锁品牌直接划归区域板块管理，重点推进欧洲与中国市场的业务升级。

　　本次重组旨在应对多重行业难题，包括成本持续上涨、咖啡豆价格波动以及消费者消费习惯转变等。

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责任编辑：李桐

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