“618”贵州“客单价”全国第六 “00后”注重消费仪式感

贵阳日报
Jun 26

转自:贵州日报

本报讯(记者 朱登芳)一年一度的京东“618”年中大促迎来尾声,京东发布数据显示,今年京东“618”,贵州消费者踊跃参与,展现出强劲的消费潜力与鲜明的区域消费特色,“客单价”全国排名第6。

省会贵阳市依托核心城市优势,成为全省购买力最强的城市,铜仁市消费增长势能强劲,是贵州省内购买力增速最高的城市。

今年京东“618”期间,贵州不同年龄段消费者的购物偏好差异明显。“00后”热衷于潮流时尚的数码产品,同时注重消费仪式感,偏好TOP3品类是平板电脑、智能手环和速递花礼;“80后”侧重于为宝宝购物,偏好TOP3品类是奶瓶奶嘴、米粉/米糊/粥/谷物米类和婴童拉拉裤;“银发族”首先关注吃喝日用,也在追求潮流时尚,偏好TOP3品类是苹果、瓜果刀/刨和棒球帽。

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