凌晨4点起床的雷军,只为连续直播15小时测试续航;华为的余承东春节自驾返乡,全程展示智驾能力,直播累计吸引超过846万人次观看。近两年,车企创始人和高管亲自下场直播测车,已经成为汽车行业一种新的宣传方式。 但本意是为了“真实”自家产品优势的现场直播,也不可避免的会暴露问题。续航偏差、系统识别能力、临时接管,都有可能在数百万观众注视下实时发生。那么,在明知存在有“翻车”风险的情况下,车企高管们...
Source Link凌晨4点起床的雷军,只为连续直播15小时测试续航;华为的余承东春节自驾返乡,全程展示智驾能力,直播累计吸引超过846万人次观看。近两年,车企创始人和高管亲自下场直播测车,已经成为汽车行业一种新的宣传方式。 但本意是为了“真实”自家产品优势的现场直播,也不可避免的会暴露问题。续航偏差、系统识别能力、临时接管,都有可能在数百万观众注视下实时发生。那么,在明知存在有“翻车”风险的情况下,车企高管们...
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