中国IP在世界多地生根发芽

经济日报
Jun 27

潮玩拉布布(LABUBU)全球爆火,《哪咤之魔童闹海》登顶全球动画电影票房榜,《黑神话:悟空》全球热销……这些“顶流”出海带来哪些经验和启示?在第十七届夏季达沃斯论坛的“跳出爆款思维:解锁中国IP全球化路径”分论坛上,与会人士就此展开讨论。  “中国IP走向世界,背后是中国走向世界。”名创优品创始人、董事会主席兼首席执行官叶国富认为,中国IP的全球影响力源于中国经济快速发展,国际地位不断提升。随着...

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