古茗即饮果汁将上线零售渠道,售价9.9-11.9元丨36氪独家

智通财经
Jun 29
【古茗即饮果汁将上线零售渠道,售价9.9-11.9元丨36氪独家】古茗RTD饮料即将进入零售渠道,目前选定上线城市为广州、深圳、香港、温岭以及杭州。该项目在古茗级别为S级。去年12月,古茗正式上线即饮饮料,但渠道仅限于古茗门店销售。目前已经推出苹果汁、羽衣甘蓝果蔬汁、泰橘汁、七重果蔬汁四种产品,皆采用HPP技术。HPP全称超高压冷杀菌技术,是目前果汁加工赛道等级最高的非热保鲜工艺,其口味接近鲜榨果汁。但HPP设备本身投入门槛较高,且由于工艺原因,必须全程恒温冷藏,国内大多数HPP果汁品牌都使用第三方代工。从接近渠道的人士得知,古茗此次进入零售渠道的产品为HPP苹果汁、HPP七重果蔬汁,拿货价分别为108元/箱、132元/箱,最终到消费者手中的售价为9.9元/瓶、11.9元/瓶。对比门店,这两款产品的零售价都高出2元。另外,36氪了解到,古茗计划进入老婆大人、永辉、十足便利店等渠道,覆盖零食量贩店、便利店以及商超。和古茗一样,老婆大人、十足便利店都是从浙江起家、并深耕浙江的品牌。

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