AI 工具成为引流核心增量，消费者借助 AI 聊天工具检索商品、比价的行为增多，AI 渠道进店后转化效率较普通渠道高出 40%，对比去年同期 AI 流量转化率偏低 23% 的现状出现大幅改善。市场规律显示消费者普遍持观望心态，集中等待大型促销集中采购，阶梯式折扣策略有效释放居家、电子类产品的潜在消费需求。
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