摩根士丹利发表研报，给予同程旅行(0780.HK)“增持”评级，目标价为27港元。同程旅行将通过旗下全资子公司eLong向嘀嗒出行发起自愿有条件全面现金要约收购，要约收购价为每股1.3875港元，相较嘀嗒出行上周五收盘价(1.23港元)溢价12.8%。该行指，以9倍的过往市盈率计算，该交易的估值颇具吸引力。嘀嗒出行是一家在线共享出行平台，拥有2100万名经过认证的车主，该资产与同程旅行的核心在线旅游(OTA)业务布局高度契合。该行认为，协同效应主要来自交叉销售，特别是，同程旅行带来的流量注入可提升嘀嗒平台的变现能力。另外，该行指，随着低线城市的竞争趋缓，补贴减少，同程旅行的毛利率有望提升。
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