T-Mobile(TMUS)挫3.5% 启动全网套餐升级计划 存量用户资费小幅上调

金吾财讯
Jun 29

金吾财讯 | 美国电信运营商T-Mobile(TMUS)盘中下挫,报176.2美元,跌3.58%。

消息面上,公司开启产品体系优化升级,批量下架多款老旧手机套餐,将存量用户统一迁移至全新套餐体系,部分新套餐资费出现小幅上调。本次整改覆盖超1100个历史计费代码,涉及Simple Choice、T-Mobile One、老版Sprint套餐、Magenta系列多款存量产品。据企业高管介绍,本次用户迁移全程自动化完成,存量用户无需手动操作,系统将自动完成套餐更替与权益升级,简化企业产品运营体系。

本次套餐迁移后,单条用户线路资费平均上调约4美元,对应配套服务全面升级,新增流媒体优惠、国际漫游优化、出行折扣等增值权益。企业官方表示,精简套餐矩阵能够集中资源优化用户服务体验,提升整体运营效率。二级市场层面,受近期电信行业多项交易与合作消息影响,T-Mobile周一股价下跌约4%,同步带动美股无线通信板块整体走弱,行业板块阶段性情绪承压。本次产品整改是企业优化存量业务、规整资费体系的重要举措,将进一步统一全网服务标准,优化长期运营成本结构。

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