2026美加墨世界杯激战正酣,赛场之外,中国品牌的世界杯营销角逐也迎来阶段性成果。 本届世界杯共设16家全球赞助商,中国品牌占据四席。其中,联想跻身FIFA顶级合作伙伴序列,蒙牛、海信连续三届深耕世界杯赛事运营,属于资深赛事营销品牌;五粮液则首次登陆世界杯,以本届世界杯唯一官方联名白酒产品、央视世界杯转播黄金合作伙伴的双重身份入局,成为本届赛事白酒赛道的代表。 在业内看来,四家中国品牌立足自身...
Source Link2026美加墨世界杯激战正酣,赛场之外,中国品牌的世界杯营销角逐也迎来阶段性成果。 本届世界杯共设16家全球赞助商,中国品牌占据四席。其中,联想跻身FIFA顶级合作伙伴序列,蒙牛、海信连续三届深耕世界杯赛事运营,属于资深赛事营销品牌;五粮液则首次登陆世界杯,以本届世界杯唯一官方联名白酒产品、央视世界杯转播黄金合作伙伴的双重身份入局,成为本届赛事白酒赛道的代表。 在业内看来,四家中国品牌立足自身...
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