降本增效突围存量市场 多家车企战略“瘦身”

经济参考报
Jul 02

面对存量竞争加剧、电动智能化研发成本高企、增收不增利的盈利挑战,多家国内车企开启战略收缩。长城、吉利、长安、赛力斯相继打出整合、精简、剥离的组合拳,开始告别过去多品牌、多车型全面铺量的粗放扩张模式,通过全方位“瘦身”降本增效,集中资源筑牢核心盈利基本盘。  车企集体战略“瘦身”  6月26日,在长城汽车2025年年度股东大会上,长城汽车总裁穆峰表示,在全球范围内,用GWM(Great Wall ...

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