耐克称将重塑中国市场运营模式,在华经销商滔搏股价震荡

第一财经
Jul 02

在耐克最新的财报业绩会上,集团总裁兼首席执行官贺雁峰(Elliott Hill)提及公司正在中国市场推进全面重塑。与此同时,耐克也在重塑中国市场运营模式。  这被行业内看作是对近期市场传闻的回应。  6月,有市场消息传出耐克将对中国的经销商渠道进行调整。受此冲击,作为耐克在中国主要经销商的滔搏国际控股有限公司(06110.HK)股价连续七个交易日下跌,累计跌幅近三成。  滔搏于6月25日紧急停牌并...

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