根据TrendForce集邦咨询最新笔记本产业研究，苹果全面调涨MacBook售价已改变过去市场认知，即便是高端品牌，现在也必须反映部分成本至终端市场，预计将更加强化消费者对笔记本价格上升的预期心理，导致整体换机需求趋于保守，预估2026年苹果笔记本出货约2310万台。综合上半年供给改善带来的提前拉货效应，以及下半年需求透支与终端价格上升的影响，TrendForce集邦咨询预估2026年全球笔记本出货将衰退13.6%。
根据TrendForce集邦咨询最新笔记本产业研究，苹果全面调涨MacBook售价已改变过去市场认知，即便是高端品牌，现在也必须反映部分成本至终端市场，预计将更加强化消费者对笔记本价格上升的预期心理，导致整体换机需求趋于保守，预估2026年苹果笔记本出货约2310万台。综合上半年供给改善带来的提前拉货效应，以及下半年需求透支与终端价格上升的影响，TrendForce集邦咨询预估2026年全球笔记本出货将衰退13.6%。
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