大和发表研究报告指,虽然李宁(02331.HK) 正从多方面重塑品牌,这止举措均指向2028年的洛杉矶奥运会,以获得重启增长的路径。不过,该行认为目前的宏观环境、产品周期及竞争格局,可能无法令其复制2019至2021年间享受消费升级及国潮红利时的路径。该行表示,李宁第二季的零售销售及折扣均面对挑战,4月至5月整体平台或出现负增长,而6月亦未见改善,现阶段下半年的盈利能见度依然较低。该行将李宁的评级...
Source Link大和发表研究报告指,虽然李宁(02331.HK) 正从多方面重塑品牌,这止举措均指向2028年的洛杉矶奥运会,以获得重启增长的路径。不过,该行认为目前的宏观环境、产品周期及竞争格局,可能无法令其复制2019至2021年间享受消费升级及国潮红利时的路径。该行表示,李宁第二季的零售销售及折扣均面对挑战,4月至5月整体平台或出现负增长,而6月亦未见改善,现阶段下半年的盈利能见度依然较低。该行将李宁的评级...
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