瑞银发表报告指，耐克5月底止第四季业绩大致符合预期。大中华区销售同比降12%，好过瑞银预期。该行指注意到耐克正采取更积极的库存sell-in管理策略，以改善市场生态系统，预期这一战略决定将持续对大中华区收入表现构成明显负面影响。根据管理层在业绩电话会议上的发言，该行认为全面终止线上授权的可能性较低，因为管理层强调了中国本地强大合作伙伴关系的重要性。这一解读对滔搏而言属正面消息。另外，耐克在末财季(3至5月)平均零售折扣有所下降，旨在强化其在中国的高端品牌定位。作为中国市场领导者，该行相信耐克降低折扣力度及重置线上渠道的努力，将有助缓解价格竞争。这对李宁、安踏、特步等国产品牌构成正面影响，有望支持其市占率提升，并带来更健康的促销环境。
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