“抢位”北京,锚定自有品牌,沃尔玛中国大卖场焕新背后

华夏时报网
Jul 11

在北京富卓商厦店,沃尔玛自有品牌已从“点缀”变为“主角”,既有食品线“沃集鲜”,亦有洗护线“惠宜”。7月10日,沃尔玛再度加码沃集鲜,推出“药食同源”系列,横跨饮品、烘焙、零食、乳制品等品类。沃尔玛中国方面对包括《华夏时报》记者在内的媒体记者透露,沃集鲜于2024年底推出,并在近一年内实现影响力和业绩“双爆发”。  纵观行业,大卖场整体表现惨淡,转型进入深水区。沃尔玛中国的应对策略日趋清晰,店型...

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