智通财经APP讯，舍得酒业(600702.SH)发布公告，公司预计2026年半年度实现归属于母公司所有者的净利润为1.35亿元到1.75亿元，同比减少69.55%到60.52%。
2026年上半年，白酒行业整体仍处于深度调整期，存量竞争格局延续，消费动能偏弱，传统与新兴渠道博弈加剧，白酒产品销售持续承压。为应对行业挑战，公司主动坚持“稳价格、控库存、强动销”核心原则，适度控制发货，积极支持经销商进行库存消化，稳定市场价格，保持市场和经销商良性运转。因此，公司预计2026年半年度实现营业收入较上年同期下降16%左右。同时，公司始终坚持长期主义，进一步强化市场基础动作，借助精细化运营，努力提升区域市场占有率;加大消费者培育工作力度，增强消费者对老酒品质和老酒文化的体验，阶段性提高市场投入，导致上半年销售费用保持较高水平。
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