智通财经APP讯，吉宏股份(002803.SZ)发布2026 年半年度业绩预告，预计上半年归属于上市公司股东的净利润1.54亿元至1.77亿元，同比增长30%—50%。
报告期内，公司跨境社交电商业务在巩固东南亚、东北亚等核心市场基本盘的同时积极拓展欧洲等区域，通过合伙人计划持续输出成熟的运营能力，整体营收规模不断扩大;依托全产业链数字化优势，公司将业务系统积累数据与海外主流社交网络平台实现深度对接，驱动模型在训练与应用中自我进化，投放转化率不断提升，营销广告费用占营业收入的比重下降;智能化运营提升管理效率，人均效能提高摊薄单位成本，盈利水平提升，带动跨境社交电商业务整体经营稳健增长，2026年上半年跨境社交电商业务预计净利润同比增长140%至160%，归属于上市公司股东的净利润同比增长70%至90%。
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