通用磨坊公司近日宣布，为庆祝其标志性公益项目“Box Tops for Education”启动30周年，将邀请经典校园情景喜剧《救命下课铃》（Saved by the Bell）的原班演员重聚，共同拍摄一系列怀旧风格的数字广告和社交媒体内容。
此次营销活动以“从课堂到餐桌”为主题，旨在纪念该项目自1996年启动以来，通过收集产品上的专属凭证，累计为全美中小学校提供超过10亿美元现金支持的教育公益成果。活动创意地将剧中场景与Box Tops的数字化变革相结合，突出该项目已从传统的剪下纸质凭证，演变为如今通过手机应用扫描收据即可完成捐赠的便捷模式。
通用磨坊首席营销官表示，Box Tops是公司回馈社区的重要方式，此次与经典校园剧的合作，能够唤起几代消费者对该项目的共同记忆。《救命下课铃》主演表示非常荣幸能参与这一有意义的纪念活动，并分享了他们各自对教育支持的看法。完整的广告短片将于下月在通用磨坊官网及各大视频平台首播。
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