本报讯 （记者李雯珊）近日，名创优品首个原创艺术家IP“YOYO”迎来关键突破：今年6月份，YOYO全系列产品在中国市场单月销售额突破1亿元，增长势头强劲，成为名创优品迈向“全球领先的IP运营平台”的重要抓手。
自2025年6月份首系列推出以来，YOYO一年内迅速进入全球53个国家和地区，成为快速实现规模化出海的中国原创IP之一。YOYO的快速成长，彰显了中国原创IP在全球市场的审美吸引力和商业潜力，也展现了名创优品在IP孵化、产品转化、全球渠道和内容运营上的系统性能力。
过去一年，从巴黎时装周到央视春晚，再到MetGala（纽约大都会艺术博物馆慈善舞会）相关场景，YOYO持续进入全球文化与时尚视野。近期，随着暑期电影档升温，YOYO与《玩具总动员5》联名系列进一步吸引市场关注，推动IP声量与相关产品销售表现同步攀升。
（文章来源：证券日报）
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