【券商聚焦】中信证券:预计美妆行业在次季延续低速增长

金吾财讯
Jul 14

金吾财讯 | 中信证券研究指,22026Q2,预计美妆行业在需求疲弱、流量成本走高、内容运营压力加大的背景下延续低速增长;结构性进一步分化,国际高端品牌销售反弹,本土大众、中端定位品牌承压;毛戈平林清轩延续高增长,巨子生物贝泰妮敷尔佳销售底部回升。2026Q2,医美板块上游产品供给增加,竞争延续较高强度,四环医药受益于自主产品上市继续提升市场份额。黄金珠宝板块,4-5月金价相对平稳,各上市公司销售情况显著好于社零额黄金珠宝板块整体增速,6月金价下行销售压力回升,Q2表现弱于Q1。美妆、医美、黄金珠宝公司的估值2026年动态PE主力区间在10~15x,部分公司低于10x;各公司现金流充沛,账面现金普遍在市值的20%~35%,部分达40%+;股息率在4%+个股占比高,部分达7%~9%。估值已充分反映当前的经营压力且已严重低估,静候基本面改善和估值回升。

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