2026年第二季度全球智能手机出货量跌至13年来最低水平

智通财经
Jul 14
【2026年第二季度全球智能手机出货量跌至13年来最低水平】7月14日,市场调研机构Counterpoint发布的数据显示,随着DRAM和NAND供应短缺问题日益严峻,2026年第二季度全球智能手机出货量同比下降11%,创下自2013 年以来第二季度最低水平。其中,三星以24% 的市场份额重返全球第一,并在前五大品牌中实现最高同比增长,主要受益于部分市场的定价策略和竞争态势。此外,在高端iPhone产品强劲需求的支撑下,苹果2026年第二季度出货量同比增长3%,二季度出货量首次达到20%。小米、OPPO和vivo在全球前五大品牌中跌幅显著,由于更依赖对存储成本敏感的入门级和中端市场,出货量承受更大压力。

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