港股异动 | TCL电子(01070)午后涨超5% 产品结构升级有望推动业绩高增 体育营销提升品牌曝光度

智通财经
Jul 15

智通财经APP获悉,TCL电子(01070)午后涨超5%,截至发稿,涨4.65%,报15.3港元,成交额1.47亿港元。

消息面上,TCL电子此前公告,预计上半年收入603亿至657亿港元,同比增长10%至20%;上半年经调整归母净利润14.8亿至16.5亿港元,同比增长40%至56%。太平洋证券认为,2026年下半年公司业绩端有望在产品结构升级的助推下继续高速增长,并且随着与索尼合资公司的成立,未来利润空间或将进一步打开。

值得注意的是,本届世界杯期间,TCL赞助了西班牙、德国、阿根廷三支国家队。国金证券此前指出,三星曾借体育营销完成全球高端品牌跃迁,TCL有望复刻三星成长路径。也有机构指出,对黑电行业而言,体育赛事往往会带来换机需求改善和品牌曝光提升。

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