从贴牌到共创,超市自有品牌的进阶之路

北京商报
Jul 16

夏季一支售价2.5元的火炬冰淇淋,背后需要多久的研发周期?在超盒算NB,答案是大约半年。“大概找了六七家供应商,有些产品甚至经历了30多次打样。”超盒算NB冰品采购相关负责人向北京商报记者表示,双方研发团队在冰淇淋的口感、甜度、奶料配比和生产工艺上反复调整。  过去,零售超市更多扮演“销售渠道”的角色,采购往往局限于从工厂或供应商的现有商品中挑选、议价。如今,越来越多的企业正围绕自有品牌展开布局,...

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