在2026世界人工智能大会(WAIC)现场，AI营销服务商趣致集团首次对外亮相其自研的“物理AI营销体系”，全面发力实体商业。该体系以“AI-Omni多模态垂直大模型”为模型底座，以“Q-Agent”为智能体中枢，通过“Q-Gen”与“Q-Sense”的双轮驱动，成功打通了从环境感知、自主决策到内容生成、实时互动的完整闭环。得益于该物理AI营销体系的全自动运作，以往品牌上新长达数周甚至数月的营销筹备期，如今可大幅缩减至仅需若干小时。 趣致集团执行董事兼首席技术官黄爱华指出，AI的下一个主战场已转向线下实体场景。未来三年，AI的真正价值不再是单纯的“模型参数炫技”，而在于让实体商业更聪明、更高效，并使其成为不可或缺的“新一代基础设施”。
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