世界杯周边IP热销刷屏,义乌商二代仍在海外展会冷静接单

智通财经
Jul 18
【世界杯周边IP热销刷屏,义乌商二代仍在海外展会冷静接单】7月17日,义乌创二代、浙江蓓蕾布艺有限公司负责人骆添乐正在泰国的展会上忙碌地接待客商的询价。他告诉第一财经,这是公司第一次如此大范围地参与世界杯IP的定制。他们与授权方聚星动力成立合资企业——后者手握8支国家队及8家豪门俱乐部的全品类授权,而蓓蕾布艺负责全部毛绒类产品的设计、生产与制造,双方共享销售权益。这款产品是本届世界杯周边的热卖款之一。虽然有热卖款,但骆添乐坦言,世界杯的整体销量不达预期。这与热搜上“全网买不到”的图景形成反差。对于供应端而言,面对全球经济波动下的需求变化,“世界杯”带给市场的热度不容置疑,但这种热度的传导并不一定能均匀地抵达供应链的每一环。

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10