Netflix Says Live Programming Offering Boosts Sign-ups
Dow Jones
Jul 17
1604 ET - Netflix says its various content types affect its business differently, with some driving acquisition while others help with retention. For example, this year it expects live programming to take up only about 1% of view hours, though it is driving people to the platform. Live programming has accounted for six of Netflix's top 10 new member sign-up days over the last five years, the company says, even though it's only been doing live events since 2023. Live programming takes up just over 5% of Netflix's content spend.(kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
July 16, 2026 16:04 ET (20:04 GMT)
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