汉堡圈知名“阴阳大师”，温蒂汉堡宣布重返中国，立下十年千店目标！常年在线怼麦当劳，靠毒舌营销坐稳美国第三大汉堡连锁。品牌主打方形现煎鲜牛肉饼，但本土业绩持续下滑，海外市场逆势增长才加码国内市场。如今国内汉堡赛道早已红海，华莱士、塔斯汀领先进驻下沉市场，麦当劳、肯德基早早布局中端，温蒂汉堡曾多次入华均折戟，这次靠食材人设能撕开市场缝隙吗？统筹王国强 编辑陈华罗制作苗奇卉、李亚珍、宁雨航配音胡啸校对...
Source Link汉堡圈知名“阴阳大师”，温蒂汉堡宣布重返中国，立下十年千店目标！常年在线怼麦当劳，靠毒舌营销坐稳美国第三大汉堡连锁。品牌主打方形现煎鲜牛肉饼，但本土业绩持续下滑，海外市场逆势增长才加码国内市场。如今国内汉堡赛道早已红海，华莱士、塔斯汀领先进驻下沉市场，麦当劳、肯德基早早布局中端，温蒂汉堡曾多次入华均折戟，这次靠食材人设能撕开市场缝隙吗？统筹王国强 编辑陈华罗制作苗奇卉、李亚珍、宁雨航配音胡啸校对...
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