Hasbro Lifts Outlook as Consumers Keep Buying Trading Cards, Toys

Dow Jones
5 hours ago
 

Hasbro raised its outlook for the year, as broad-based strength across the business overshadowed a cyber event that stymied operations.

The toymaker's trading-card game "Magic: The Gathering" outperformed once again during the recent quarter, Chief Executive Chris Cocks said in an interview Tuesday. The same can be said of Hasbro's board games and Peppa Pig, as well as its portfolio of licensed Disney products.

"Pick an audience, pick a brand, and we had pretty good momentum," Cocks said.

Second-quarter revenue jumped 16% to $1.14 billion, topping Wall Street models for $1.07 billion. The beat came despite a now-resolved cyber breach, which hurt the topline by about $25 million and disrupted operations during the period.

Hasbro noted it expects to incur additional costs related to the incident in future periods.

Shares rose 6.3%, to $86.70, putting them up 4.5% since the beginning of the year.

Consumers continue to show up at retail, Cocks said. Older fans, who play role-playing games such as Dungeons & Dragons, are keen to buy products that lean into nostalgia and their hobbies, as well as premium collectibles that sell for hundreds of dollars.

And parents continue to buy traditional toys. Sales across the toy industry are up nearly 4% from last year through May, Cocks said, having benefited in part from strong entertainment tie-ins, such as the release of Disney's "Star Wars: The Mandalorian and Grogu" earlier this year.

Revenue increased 27% across Hasbro's Wizards of the Coast and digital-gaming segment, which houses both Magic: The Gathering and Dungeons & Dragons. Across the company's consumer products division, which includes toys tied to recent movie releases, revenue rose 5%.

The gains offset Hasbro's entertainment division, which saw revenue decline 20%, largely due to the nature and timing of deals, the company said.

Looking ahead, Hasbro raised its full-year revenue outlook to up 5% to 7% in constant currency, from a prior outlook of up 3% to 5%. The company also lifted its adjusted Ebitda--or earnings before interest, taxes, depreciation and amortization--outlook to between $1.45 billion and $1.5 billion, from a previous forecast for $1.4 billion to $1.45 billion.

The new outlooks came as Hasbro swung to a profit of $160.9 million, or $1.12 a share, for its three-months ended June 28, from a loss of $855.8 million, or $6.10 a share, in last year's comparable quarter.

Stripping out certain one-time items, earnings were $1.28 a share. Analysts polled by FactSet expected adjusted earnings of $1.14 a share.

 

Write to Connor Hart at connor.hart@wsj.com

 

(END) Dow Jones Newswires

July 21, 2026 12:37 ET (16:37 GMT)

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