中国网财经7月24日讯中国市场业绩连续下滑的耐克开启了自救之路,宣布从 2027 年 1 月 1 日起,终止和滔搏、宝胜等中国线上经销商的合作。耐克不仅要终止与头部经销商的线上合作,更计划在半年内清退中国市场数千家在线经销商。而主导这一变革的正是耐克大中华区新帅申凯希。 今年3月底,耐克大中华区董事长兼CEO董炜卸任,自一线干起、拥有25年耐克从业经验、从美国总部空降的申凯希接任。申凯希上任后...
Source Link中国网财经7月24日讯中国市场业绩连续下滑的耐克开启了自救之路,宣布从 2027 年 1 月 1 日起,终止和滔搏、宝胜等中国线上经销商的合作。耐克不仅要终止与头部经销商的线上合作,更计划在半年内清退中国市场数千家在线经销商。而主导这一变革的正是耐克大中华区新帅申凯希。 今年3月底,耐克大中华区董事长兼CEO董炜卸任,自一线干起、拥有25年耐克从业经验、从美国总部空降的申凯希接任。申凯希上任后...
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