7月21日,北京商报记者获悉,近日可口可乐(Coca-Cola)正式发布全新的全球品牌视觉识别系统。新视觉系统将率先在拉丁美洲、欧洲、中东及亚洲市场陆续启用,并逐步应用于产品包装、零售终端、设备及数字平台等多个触点。此次品牌重塑的一大重点是可口可乐标志性的丝带,它是该品牌最具辨识度的元素之一,于1969年首次推出。可口可乐全球品类总裁Arnab Roy表示:“这次焕新旨在让我们的品牌呈现更加清晰和...
Source Link7月21日,北京商报记者获悉,近日可口可乐(Coca-Cola)正式发布全新的全球品牌视觉识别系统。新视觉系统将率先在拉丁美洲、欧洲、中东及亚洲市场陆续启用,并逐步应用于产品包装、零售终端、设备及数字平台等多个触点。此次品牌重塑的一大重点是可口可乐标志性的丝带,它是该品牌最具辨识度的元素之一,于1969年首次推出。可口可乐全球品类总裁Arnab Roy表示:“这次焕新旨在让我们的品牌呈现更加清晰和...
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