卡夫亨氏与华特迪士尼公司7月21日联合宣布达成长期战略联盟,将两大巨头旗下涵盖食品、媒体与品牌体验等多个领域的资源进行深度整合。根据协议,双方将围绕产品创新、联合营销、零售渠道拓展以及迪士尼主题乐园和度假区的体验合作展开全面对接。
卡夫亨氏与华特迪士尼公司7月21日联合宣布达成长期战略联盟,将两大巨头旗下涵盖食品、媒体与品牌体验等多个领域的资源进行深度整合。根据协议,双方将围绕产品创新、联合营销、零售渠道拓展以及迪士尼主题乐园和度假区的体验合作展开全面对接。
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