霸王茶姬、喜茶、奈雪集体卖冰淇淋,定价比自家奶茶贵

中新经纬
Jul 23

2026年夏天,新茶饮品牌集体推出冰淇淋产品,成为备受关注的消费现象之一。从价格看,霸王茶姬“茶拉朵”定价18至26元,喜茶“喜拉朵”单口味19元,林秉记·凤梨酥喜拉朵定价23元,比一杯奶茶的价格还高。  此前,超市、便利店冰柜内的“雪糕刺客”受到质疑,如今,消费者为何愿意为奶茶店里二三十元的冰淇淋买单? “茶拉朵卖得比茶饮好”  今年上半年,新茶饮品牌扎堆推出冰淇淋新品,品类从软冰淇淋到意式...

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