构建中国产品出海核心优势 跨境电商新生代换了一种打法

智通财经
Jul 24
【构建中国产品出海核心优势 跨境电商新生代换了一种打法】近段时间,一款精准适配欧洲老建筑安装痛点、符合欧盟严苛环保标准的国产便携式分体空调,在欧洲“一机难求”,成为中国产品拓展海外市场的又一典范。今年上半年,中国出口增速超过10%,已连续11个季度保持增长。海关总署副署长王军近日在国新办新闻发布会上表示,出口增长的根本原因在于中国制造与全球各类需求的精准适配。在愈发激烈的海外市场竞争中,中国卖家们如何洞察并满足市场需求?证券时报记者近期采访多位跨境电商新生代企业负责人发现,中国卖家正凭借敏锐的市场洞察力、极致的反应速度以及灵活的销售策略,构建起中国产品出海的核心优势。“新一批的跨境电商入局者换了一种打法:不靠低价,不走通货,用真正的产品和技术创新,面向全球消费者争取属于自己的品牌位置。”亚马逊中国副总裁、亚马逊全球开店中国新卖家拓展、新兴市场及企业购业务负责人宋晓俊表示,跨境电商正从一个贸易渠道,成为中国创新能力向全球展示的窗口。

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