诺和诺德就一则GLP-1药物广告对礼来提起诉讼

格隆汇
Jul 21

诺和诺德已在新泽西联邦法院对礼来提起诉讼,指控礼来为其用于减重的GLP-1药物投放广告,声称这些药物疗效优于诺和诺德的竞品药物。诺和诺德请求法院叫停相关广告并要求采取纠正措施,还要求获得金额未披露的经济赔偿。诉讼提到的一则电视广告将礼来的Zepbound与Wegovy并列比较,声称使用Zepbound者平均减重50磅,而使用Wegovy者平均减重33磅。不过,这一说法基于一项较早的临床试验,该试验比较的是Zepbound最高剂量与当时可用的Wegovy最低剂量。诺和诺德称,其较新的更高剂量Wegovy(7.2毫克)数据显示,平均减重为47磅,这一幅度与Zepbound的减重效果“临床上一致”。诺和诺德称,礼来的广告宣传活动剥夺了消费者作出知情决策所需的真实、最新和完整信息,而这些信息关系到他们可选择的治疗方案。

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