携程集团-S(09961)午涨幅3.74% 大摩指处罚结果符合预期并消除市场负面忧虑

金吾财讯
Jul 27

金吾财讯 | 携程集团-S(09961)午后涨幅有所收窄,截至发稿,最新报355.40港元,涨幅3.74%,成交额16.25亿港元。该股早盘股价涨幅一度达7.53%。消息面上,7月25日,市场监管总局依法对携程集团有限公司滥用市场支配地位实施垄断行为作出行政处罚,罚没款合计51.79亿元。携程表示,公司诚恳接受该决定,并将按照适用法律法规采取整改措施,落实该决定的要求。摩根士丹利对此发布研报称,处罚结果大致符合市场预期,即一笔过大额罚款及取消现有的特牌及金牌酒店合作安排,认为消除了市场对更严厉处罚的忧虑,例如强制改变整体酒店佣金率或市占率。报告指出,监管机构要求携程全面整改,包括建立新的分级酒店合作模式及流量分配系统,整改措施或对有效佣金率构成压力,但新的流量分配机制如广告竞价可部分抵销影响。该行认为,未来盈利影响不会与监管机构认定自2020年以来违规所得的累计收益16.6亿元人民币相若,因监管机构定义的违法所得仅为携程更改价格的酒店预订佣金收入。

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