上半年客流与销售额双增 近八成购物中心看好下半年

智通财经
Jul 27
【上半年客流与销售额双增 近八成购物中心看好下半年】今天了解到,中国连锁经营协会7月份对全国53家企业的1978个在营购物中心进行了摸底调查。调查显示,今年上半年75.5%的企业客流量实现增长,其中43.4%的企业增幅在5%~10%区间;17%的企业增幅在10%~15%区间;上半年客流下降的企业占比仅13.2%,且以轻微下降为主。中国连锁经营协会认为,这表明今年以来,购物中心客流整体呈现温和增长趋势,而非短期冲高,基本盘较为稳固。中国连锁经营协会的调查还显示,上半年69.8%的企业销售总额实现增长,销售总额下降的企业占比是22.6%;69.8%的企业会员消费占比实现增长,下降的占比为15.1%;43.4%的企业线上销售占比提升,线上销售占比下降的企业仅占7.5%。调查还显示,各家购物中心企业对下半年经营预期总体乐观,其中,79.2%的企业对下半年的客流持乐观态度;67.9%的企业对下半年的销售量持乐观态度。

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