叮咚买菜升级叮咚V5自有品牌 今年GMV目标同比增长50%

智通财经
Jul 28
【叮咚买菜升级叮咚V5自有品牌 今年GMV目标同比增长50%】叮咚买菜举行叮咚V5 好货品鉴会。会上,叮咚买菜宣布旗下核心自有品牌叮咚V5全面升级,首次公开55项配料严控名单,并正式提出以“严苛品控、原料甄选、配料至简、锁鲜即享、地道风味”为核心的“5V”商品标准。叮咚买菜副总裁兼研究院院长申强、叮咚买菜标品事业部负责人戴正和媒体交流。申强指出,叮咚买菜以生鲜起家,但标品早已占据可观比重。消费者一站式购齐的需求强烈,希望平台在有限的SKU数量内实现品类相对丰富,同时提供品质产品,让用户无需仔细翻看配料表即可放心购买。

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