NBC环球与谷歌达成多年战略合作协议 Peacock借力YouTube拓宽流媒体覆盖渠道

金吾财讯
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金吾财讯 | NBC环球与谷歌旗下YouTube签署多年全球战略合作协议,两大核心合作内容分别为向美国YouTube Premium用户开放Peacock流媒体内容、延长NBC频道在YouTube TV的转播分销协议,本次合作也是Peacock成立以来规模最大的批量分销合作.合作将于2027年初落地,届时美国地区海量YouTube Premium订阅用户可直接观看Peacock全量内容库,涵盖《爱情岛美国版》等独家自制剧集、NFL、NBA等重磅体育直播资源,环球影业院线影片也同步纳入权益范围。YouTube Premium全球付费用户规模超1.25亿,远高于Peacock美国本土4800万订阅用户,合作将大幅拓宽Peacock受众基数;Peacock刚实现盈利,正追赶网飞、Hulu、迪士尼+等头部流媒体平台,行业普遍依靠捆绑订阅提升产品吸引力、分摊获客成本。YouTube Premium当前月费16.99美元,权益包含无广告观看、离线下载与YouTube音乐服务。协议同步延长NBC全频道在YouTube TV的多年转播权限,覆盖NBC、CNBC、MSNBC等有线与广播频道,上一轮转播协议续签于2025年10月,双方并未对外披露本次新协议合作年限。本次谈判启动于九个月前,由康卡斯特董事长布莱恩·伯茨与YouTube首席执行官尼尔·莫汉当面会晤后推进落地。YouTube已从UGC短视频平台成长为流媒体赛道核心玩家,尼尔森收视数据显示,YouTube电视端观看时长稳居行业前列,持续分流传统有线电视与付费点播平台用户。

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