新浪科技讯 7月30日下午消息 今日发布的《2026年1—6月中国游戏产业报告》显示，今年上半年，在国内细分市场中，移动游戏实际销售收入同比升高，占比71.75%，稳居主导地位；客户端游戏实销收入占比24.03%；网页游戏占比1.07%。
今年1-6月，移动游戏市场实际销售收入1352.1亿元，同比增长7.9%。客户端游戏市场实际销售收入452.88亿元，同比增长27.92%，涨幅显著。网页游戏市场实际销售收入20.16亿元，同比下降8.47%，下滑仍在持续。主机游戏市场实际销售收入9.61亿元，同比下降7.06%。
值得一提的是，小程序移动游戏市场收入在今年上半年达到316.57亿元，同比增长36.01%，继续保持较高增幅。其中内购产生的实销收入211.37亿元，同比增长38.12%，占总收入的66.8%；广告变现收入105.20亿元，同比增长31.94%，占总收入33.2%。
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