独家 | 五粮液收紧多项渠道补贴,经销商成本上升约50元

酒业内参
Jul 31

  7月31日,新浪财经《酒业内参》从经销商及业内人士处独家获悉,近期五粮液收紧了对渠道经销商的多项补贴投入,经销商的第八代五粮液整体成本由800元-850元/瓶左右上升至850元-900元/瓶左右,对比收紧前成本提高了约50元/瓶。

  对于上述情况,五粮液方面暂无回应。

  批发价格方面,截至目前,第八代五粮液批价约748元-775元/瓶。

  终端价格方面,据新浪财经《酒价内参》显示,第八代五粮液近期终端价格连续下滑,已由7月28日的790元/瓶下滑至今日的776元/瓶。

  中国酒业独立评论人肖竹青表示,第八代五粮液作为高端白酒的代表之一,市场开瓶率相对还不够高,“个别大商凭借规模优势,到处窜货导致全国的价格非常混乱,绝大部分经销商都在亏本销售,严重影响了经销商的销售积极性。”

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