网易公司副总裁庞大智:中国游戏行业亟须从“微创新”转向更高维度的“原创力”

智通财经
Jul 30
【网易公司副总裁庞大智:中国游戏行业亟须从“微创新”转向更高维度的“原创力”】今日,2026中国国际数字娱乐产业大会高峰论坛在上海举行。会上,网易公司副总裁庞大智发表演讲并分享观点。他认为,中国游戏行业亟须从“微创新”转向更高维度的“原创力”。庞大智表示,中国游戏产业在过去二十几年间完成了体量上的蜕变,靠的是务实的本地化创新和不断提升的工业化研发能力;但当行业进入成熟阶段、玩家审美成倍拔高,传统的微创新空间正在缩小,行业真正呼唤的是更高维度的“原创力”。“原创的本质,是对前人未曾实现过的体验的极致追求,也是推动行业从‘规模增长’迈向‘质量引领’的关键。”庞大智在会上说道。

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