“生鲜内卷”落幕?叮咚买菜自有品牌突围全品类 零售商逐鹿标品战场

每日经济新闻
Jul 29

“叮咚买菜要从过去以生鲜心智为主,转型为聚焦食品消费、以自营模式为主的全品类平台。”7月28日,叮咚买菜副总裁申强在接受包括《每日经济新闻》记者在内的媒体记者采访时表示。  他还表示,之所以做出这一战略选择,是因为消费者越来越想要“一站式购齐”,他们希望“围绕家庭产生的80%的食品、日用品消费需求,都能在同一个即时零售平台完成采购”。  同日,叮咚买菜宣布旗下核心自有品牌叮咚V5全面升级,并表示,...

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