沃尔玛收购Vibe的交易获美国FTC批准

格隆汇
Jul 29
美国联邦贸易委员会(FTC)批准沃尔玛提前终止其拟收购Vibe.co交易的并购前等待期。沃尔玛同意收购Vibe.co,以增强Walmart Connect平台的功能,并让小型、中型及中端市场的广告主更轻松地购买、定向投放和衡量流媒体电视广告的效果。尽管交易条款未披露,但据估算,该交易价值约为14.1亿美元。两家公司预计将在2027财年末前完成交易,尚需满足惯常监管条件。

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