【中信证券：住房是最重要的大宗耐用消费 商业地产是重要的线下场景消费】 中信证券研报认为，住房是最重要的大宗耐用消费，商业地产是重要的线下场景消费。无论是住宅开发业务还是商业地产运营，都在接轨大消费行业。国家也积极支持房地产作为大宗消费的定位。能融入这一定位的发展商，战略上看将有广阔的发展前景。房地产行业里头，有一些公司能持续成长。具体而言，看好能充分理解居民需求，并创造好产品的开发商；具备丰富历史经验，能把商业地产管好拿住的企业；具备好的消费者口碑，从事物业服务的公司。
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