奢侈品集团迎半年考:硬奢领跑,软奢承压,中国市场温和修复

澎湃新闻
Aug 04

近日,路威酩轩集团(LVMH,MC.PA)、爱马仕(Hermès,RMS.PA)、开云(Kering ,KER.PA)、普拉达(Prada,1913.HK)等奢侈品集团相继披露2026年上半年业绩。  财报显示,上半年,奢侈品集团的珠宝、高端腕表等硬奢赛道增长势能强劲,与之形成对比的是,传统时装、大众皮具等软奢赛道增长承压。而在区域表现上,日本、美国市场表现亮眼,中东市场受地缘因素持续承压。在...

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