花旗发布研报称，普拉达（01913）旗下Prada品牌第二季同店销售改善，预期股份将有正面反应。集团第二季销售额达16.2亿欧元，较市场预期高约3%，剔除Versace后有机增长7%，较首季3%加速；当中批发增长21%，Prada零售增长6%，Miu Miu零售增长3%。花旗认为市场预期将有低单位数百分比上调空间，维持“中性”评级，目标价38港元。
花旗指出，Prada品牌皮具表现最强，其次为成衣系列（男装及女装），鞋类则同比轻微下跌；Miu Miu各类别增长较均衡。按国家划分，中国客户同比双位数增长，日本及欧洲客户持平，北美客户同比双位数增长。
目前市场普遍预期普拉达2026财年销售额将达64.2亿欧元，有机增长4%，EBIT料达12.5亿欧元，EBIT利润率同比收缩370个基点至19.4%。
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