克罗格(KR)旗下Harris Teeter联合Instacart推出药品杂货一体化配送服务

金吾财讯
Aug 03

金吾财讯 | 美国零售巨头克罗格(KR)全资子公司 Harris Teeter 宣布,携手即时配送平台 Instacart 上线全新配送服务,消费者可同步下单合规处方药品与生鲜杂货,由单一配送订单送货上门,打通日常采购与取药两大消费场景。据介绍,消费者可通过 Harris Teeter 官方应用程序与网页端发起合并订单,实现食材、日用品与符合条件的处方药一站式采购。值得注意的是,处方药品调配工作依旧由 Harris Teeter 自有药房团队负责,Instacart 仅承接末端物流配送,保障药房服务延续性。不过,该项服务设置准入条件,用户需要注册 “My Prescriptions” 并开通线上支付功能。药品配送资格受药品种类、收货地址、当地监管政策约束,同时附带年龄及其他限制条款。Harris Teeter 健康业务高级总监 Lindsay Cappoziello 表示,将药房服务融入日常购物场景,能够帮助家庭更便捷地进行健康管理。本次新服务落地,也是 Harris Teeter 拓展全渠道服务布局的重要举措,线上线下同步完善消费者采购与健康需求解决方案。市场分析认为,对于母公司克罗格而言,此次服务升级是其加码即时零售、布局大健康赛道的又一步,依托线下门店药房资源挖掘社区消费增量。零售行业内,线上购药与生鲜配送融合模式持续升温,成为商超企业差异化竞争的重要方向。

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